Americans love parades. And one of the things we love best about parades are those giant helium balloons: floating behemoths in the shape of popular characters like Uncle Sam, Spider Man, Smokey the Bear, Santa Claus, Garfield, and hundreds of others.
But have you noticed that very few parade balloons depict female characters? In fact, there have only been 10 female character balloons in the entire history of the Macy’s Thanksgiving Parade—which started in 1924.
It’s a similar story in parades all over the country. Male symbolism abounds and female role models are virtually absent. There are no heroines for girls to look up to, no famous American women being celebrated.
That’s why EVE is bringing women’s history right to the streets—and the skies! We’re launching a whole new line of parade balloons featuring Great American Heroines.
Our first balloon is famed aviator Amelia Earhart. The 45-foot balloon is a replica of the red Lockheed Vega that Amelia flew across the Atlantic in 1932, with an oversize Amelia looming out of the cockpit. The balloon had its first “test flight” in October 2010, and will be booked in parades across the country. You can track its progress in the map at right, and visit the Amelia Earhart Balloon project page to read about the building of the balloon.
Our goal is to introduce a new balloon every year. Watch our slide show to learn more about the project: